In the world of employee surveys, HR is doing the same thing. By taking the results of your survey data from today, using in most cases, the same questions that everyone else is using, you are just pulling down your HR strategy to be like everyone else. How is that helping an organization get ahead? Also, is being better at all questions really the best strategy?
The exercise is like taking your stock price from today and comparing it to the stock price of your competition from last year. It's an ok thing to do, but what actions would anyone take?